Donors can see what you are aiming for, the results you track year on year, how your board is chosen, what you pay and what you hold in reserve.
Everything at Gold, plus the organisation's goals, results tracked over two consecutive years, how its governing body is chosen, how much it pays (as totals and bands, never one person's salary), and its reserves. This is the fullest picture an organisation can publish about itself. DonorCARE checks the pay and reserves figures against the accounts only for Verified by DonorCARE.
Confirm goals and board rules once a year. Add each year's result, pay and reserves figures when your new statements are ready.
Current windows, Standard 1.0: goals and governing-body terms reconfirmed every 12 months; figures for a year that ended ≤ 18 months ago.
Embed the live Platinum badge on your website from your profile editor. It changes by itself if the seal lapses. For print, use your seal code and the QR to your verification page.
Sample post: “We publish our goals, results, pay and reserves on DonorCARE: <link>”
A seal is not a government approval, a licence, or a rating of how well an organisation spends money. What a seal does not mean