Read campaign analytics
The numbers on a campaign's analytics tab and what they are counting.
A campaign’s analytics tab counts a donation on its payment date — the day the money was paid, or the entry date where no payment date was recorded — the same date your organization’s dashboard uses.
Why it works this way
Section titled “Why it works this way”This tab and your organization’s main dashboard both bucket money on the payment date, in Malaysia time. A donation you key in today for a gift received last month is counted back in that month: its daily and cumulative charts, its “Today”/“This Week” figures and its Recent donations all follow the payment date, not the day the record was created.
The all-time totals — Total Raised, Total Donations, Progress, Average Donation, Conversion — aren’t affected by dates at all, because they’re simple running totals with no date grouping. Donations made in test mode to your own gateway are included here, as on the dashboard.
The terms
Section titled “The terms”Total Raised / Total Donations / Average Donation — running totals from every completed donation on the campaign, regardless of when it was paid.
Progress — Total Raised as a percentage of the campaign’s Collection Goal.
Conversion — completed donations as a percentage of every donation attempt (including ones that never finished paying).
Donation Trend / Cumulative Progress — daily charts grouped by the date each donation was paid (Malaysia time).
Donor Retention — the split between donors giving to your organization for the first time and donors who’ve given before, across any campaign.
Campaign Complete summary — shown once a campaign’s status is Completed. Its Total Raised and Donations figures can be manually overridden (for historical or imported campaigns) — an overridden figure is labeled with the actual computed number underneath it, so you can always see both.
What this means in practice
Section titled “What this means in practice”Do
- Treat the all-time totals (Total Raised, Donations, Progress) as reliable regardless of when donations were paid or entered.
- Check whether a Campaign Complete figure is overridden before quoting it in a report.
Don’t
- Don’t forget a donation with no payment date recorded is filed under its entry date — add the payment date when you record a manual donation so the Donation Trend chart shows it on the day it was received.
Worked example
Section titled “Worked example”You record a bank transfer as a manual donation on 15 March for a donation received on 2 February. Your organization’s dashboard files it under February, and this campaign’s Donation Trend chart shows it on 2 February as well. The Total Raised figure at the top of the page is a running total, so it counts the gift either way.